Halloween Returns With Another Horror Story – At Imago

Some of the cast of ‘The Reformatory’. - Photo taken from Imago Shopping Mall Facebook
Some of the cast of ‘The Reformatory’. – Photo taken from Imago Shopping Mall Facebook

KOTA KINABALU – Imago Shopping Mall has again produced a series of events for its patrons this Halloween.

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Themed as The Reformatory, this is the second time Imago has produced such an event after the success of last year’s event, The Infirmary, that saw long queues waiting to enter the haunted house.

Imago claimed that the event this year will be different, and are hoping that the surprises, shocks and scares within the ‘abandoned jail’ will leave participants screaming, their adrenaline pumping, and leave them talking long after.

With two routes to choose from, entry is at the upper floor with the exit at the lower, and participants can only move forward. The entire course, which is essentially a building within the mall, was constructed in less than two weeks.

With tough competition now in the retail industry, shopping mall owners and operators are creating more exciting events to create excitement and buzz as part of their marketing campaign.

Dr. Yu Tat Loong
Dr. Yu Tat Loong

Owner and operator of Imago, Asian Pac Holdings Berhad and its Executive Director, Dr. Yu Tat Loong, explained that it is the changing functionality of a shopping mall that makes it more important to have immersing and experiential events.

“People love to connect, whether through social media or actually meeting up. A shopping mall is no longer just a place to shop and dine, but a social and community space as well.

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“A properly-planned event, such as ‘The Reformatory’, will give the community something to experience together at Imago,” explained Yu.

The event starts Friday (Oct 14) and ends on November 13, 2016, with entrance tickets available for redemption upon RM100 accumulated spending with valid receipts on a single day in outlets at Imago.

Imago also lined up a “Prison Break” event, giving away free tickets to enter The Reformatory through a Facebook-only contest and competitions at ERA fm, MY FM and hitz fm radio stations from 17 – 21 October 2016, as well as an event for kids come Halloween on the 30th October 2016.

“Trick or Treat” event is open to kids aged 15 years old and below. For more info, visit Imago.my or log on to Imago Shopping Mall Facebook page.