33 Countries Involved In Tourism Trade Engagement During PATA Adventure Travel Mart

Musa (centre) cuts the ribbon during the programme’s opening ceremony.

KOTA KINABALU: Some 44 tourism package sellers and 54 buyers from 33 countries in Asia and Europe continents on Friday were involved in the tourism trade engagement in the Pacific Asia Travel Association (PATA) Adventure Travel Mart here.

Speaking to a press conference, Director General of Tourism Malaysia Datuk Musa Hj Yusof said that the mart was held for the buyers and sellers to meet and discuss with each other before signing relevant agreements regarding the tourism trade.

“I was made to understand that 54 buyers and 44 sellers from 33 Asian and European countries are coming in today to discuss (about the tourism packages) and sign their contracts.

Musa (seated) puts down his details in the programme’s guest book.

“The buyers will look into what kind of tourism packages that they can have, and put them in their own catalogs and sell them in their respective country to those who are interested, he said after launching the Travel Mart opening ceremony at Magellan Sutera Harbour, here.

According to Musa,  majority of the buyers come from Malaysia and several other Asian countries.

“At the same time, we also brought in 36 international media from 11 countries for a coverage on this event.

Musa (second left) while visiting one of the travel agencies’ booth.

“It is important that they convey about how the situation is in Malaysia,” he explained.

Adventure packages of Sabah and Sarawak will also be offered to the participants of the programme, he disclosed.

“It’s very discounted for them to experience (Sabah and Sarawak) themselves.

Musa (third right) receives a memento from one of the travel agencies that participates in the programme.

“It would be a loss for them if they miss the opportunity to visit (some of the gems in Sabah like) Danum Valley and Maliau Basin since they are already here,” he stated.

The PATA Adventure Travel Conference and Mart 2020 began on Feb 12 in Kota Kinabalu, attracting a total of 347 delegates 33 destinations in attendance for the three-day niche event.

The event, which is organised by PATA, hosted by Tourism Malaysia, and supported by Sabah Tourism and Malaysia Airlines, brought together international experts at the forefront of the adventure travel industry to explore the nuances, trends, and dynamics of one of the fastest growing tourism sectors.