Sabah Aiming For Global Acclaim; Tourism The Main Crowd Puller

346
Musa Haji Aman

By MUSA HAJI AMAN
SABAH recorded its highest number of tourist arrivals last year. There were 3.427 million visitors, who spent an estimated RM7.25 billion based on receipts generated.

The amount was money paid for flights, rooms, transport, food, services and souvenirs they brought home to remind them of their trip to the “Land Below the Wind”. This contributed an extra 10 per cent to the state’s economy.

For this, I applaud the state Tourism, Culture and Environment Ministry, as well as industry stakeholders. Kudos to the minister in charge, Datuk Seri Masidi Manjun.

The remarkable achievement was made possible with hard work and perseverance, as well as the belief that we have what it takes to be a world-class destination.

Hard work — through the aggressive promotional activities carried out by the ministry via its “engine room”, the Sabah Tourism Board under the stewardship of Datuk Joniston Bangkuai.

Hard work — by working hand in hand with the related government agencies, private sector, service providers, retailers and communities that depend on tourist arrivals.

Perseverance — by believing that despite the challenges we face, Sabah is gifted with a natural setting that attracts many to its shores, mountains, rivers and jungles.

The popular Sapi island is not only popular for snorkelling, sun bathing, watersports and diving, but visitors can also take a zipline from one island to the next. ― Picture courtesy of Sabah Tourism Board

Perseverance — that despite all the brickbats, we have strived harder to present our charms, host our guests and do our best to serve them while they are here.

Another key factor is how the ministry, along with the board and other agencies, has strategically embraced digital marketing to promote the state. We have come a long way and put in a lot of effort to become a destination of choice.

The state has also received a lot of help from the federal leadership under Prime Minister Datuk Seri Najib Razak, who has always been in awe of Sabah’s natural beauty.

Infrastructure development and the injection of funds have helped put in place the roads, airport runways, hotels, and electricity and water supply needed to play host to visitors.

To be on a par with world-class destinations, the state has embarked on endeavours, such as the Tanjung Aru Eco Development plan, to rejuvenate the iconic beach in Kota Kinabalu.

Federal approvals for flight arrivals have helped tremendously in boosting tourist arrivals, too.

More cruise liners are calling at Sabah’s ports.

Last year, four airlines commenced direct flights to Kota Kinabalu International Airport, where today, 13 foreign airlines have direct connections from 16 international locations.

There was a threefold increase in chartered flight arrivals, from 76 in 2015 to 210 last year, bringing in 25,627 passengers.

On our shores, there were 37 cruise and naval ships that called to port in Kota Kinabalu, Sandakan and Tawau, bringing in more than 33,000 visitors.

Our international relations with foreign countries have helped encourage tourist arrivals.

Juvenile proboscis monkey along the Kinabatangen river, one of the last strongholds for the population in Sabah. – Picture courtesy: Rudi Delvaux

Friendly ties with China resulted in a double-digit growth in arrivals from the country, with 374,939 visitors. There was also an increase in arrivals from South Korea, Taiwan, Australia, the United Kingdom, Ireland and Brunei.

Domestic tourist arrivals are another important factor, with nearly 2.3 million people from other states having made Sabah their holiday destination.

All these will require better roads, communication lines and security. With greater development in the pipeline under the Barisan Nasional government, we can expect better connectivity that will allow more of Sabah to be explored.

We have anchor attractions, such as the majestic Mount Kinabalu; the islands in the Tunku Abdul Rahman, Tun Sakaran and Tun Mustapha marine parks in Kota Kinabalu, Semporna and Kudat, respectively; and, wildlife, such as orangutans at the Sepilok sanctuary in Sandakan and proboscis monkeys in Sukau and Bilit, Kinabatangan.

Other prime destinations include the Maliau Basin, Danum Valley and Imbak Canyon conservation areas.

We have seen new interest developing in adventure hiking trails in Kiulu, Tambunan and Penampang; the food industry, with visitors trying out fresh seafood and local delicacies; tamu grounds; and, cultural events.

  • The writer, Datuk Seri Musa Haji Aman is Sabah chief minister. This article first appeared in NST Online

READ MORE AT:

http://www.nst.com.my/news/2017/02/215749/sabah-aiming-global-acclaim