Can You Stand Up To The Tribal Warrior Challenge; Then Read On

Amelia, fourth left, and Silas Evenstar, third right, showcasing the upcoming Tribal Warrior Challenge Event Tees along with the all-stars from SCB and Borneo Tru-Events.

KUCHING: Sarawak is set to spearhead a revolution to rally all Business Events communities in the country under the Redefining Global Tribes campaign in conjunction with the Global Meetings Industry Day 2017 celebration earlier this month.

“We are calling all Business Events communities in Malaysia to unite, said Amelia Roziman, Chief Operating Officer of Sarawak Convention Bureau.

“As one global tribe, we will construct a stronger identity for Sarawak and Malaysia; not only for Business Events, but also to spur the country’s fiscal and social growth.”

The Redefining Global Tribes campaign is a sequel to the successful campaign for the 55th International Congress and Convention Association (ICCA) Congress 2016, Sarawak. The state made history by hosting the sector’s most prestigious congress, placing Sarawak on the world map for 2nd tier destinations in conventions and conferences.

Roziman explained the significance of the campaign.

“Redefining Global Tribes is a multi-pronged revolution to further drive the impact of Business Events to construct a stronger and globally diverse economy for Malaysia.”

“Through the sector’s fluidity in attracting trade, talent, and foreign investment, a Business Event assembles the world into one powerful Global Tribe. This is the vision that Sarawak intends to lead,” she added.

To kickstart the Redefining Global Tribes campaign, Sarawak Convention Bureau is partnering with Borneo Tru Events, which will organise the Tribal Warrior Challenge, an exhilarating obstacle-based public event to converge Business Events communities and 4,000 additional participants 19th August 2017.

“The Tribal Warrior Challenge will see a total of 3 categories set within the beautiful landscapes of Borneo. The public can opt for the ‘The Rite of Passage’ category (8km) or the ‘Headhunter’ category (12KM); the latter designed for those who wish to push their boundaries.

“As for ‘Bizst Mode’ (5km), this category is crafted exclusively for the Business Events sector and is only open to SCB-selected participants,” explained Terence Lim, General Manager of Borneo Tru Events.

For more information of the Redefining Global Tribes campaign, please contact Jemima Joseph via email at or call 082-242516. To join the Tribal Warrior Challenge, please register at from 28th April 2017 onwards.